Thursday 24 November 2022

Statement of Intent

Statement of Intent:




FINAL PRODUCT

Magazine front covers and contents pages:

Edition 1:



Edition 2:





Website Link:

Lightbox triggers:
Home Page:
"We're on the way to 100% green"
AZURE+ Page:
 "+" symbol



Statement of Intent:








 

Sunday 6 November 2022

Colour Palette

 



To gain insight into the most attractive colours to my aspirational target audience of 16-25 year olds, I conducted an survey on the desired colour palettes.

Saturday 17 September 2022

Reflection

 Production feedback/ notes:

  • Sense of branding accomplished through colour and masthead
  • Attractive to 16-25 middle market aspirational 
  • Written text elements included
  • Too social groups featured 

  • Make contact sheet
  • Ensure contents can fit 6 columns 
  • Names as signature
  • Health and fitness - grey instead of white (hard to read)
  • Copy masthead layer over so they’re exact
  • Heath and fitness - swap placement of Colley and Cramp cover line 


Priorities:

  1. Shoot more footage (30 second audio visual interview)
  2. Edit front cover image (remove person)
  3. Contents page layout 


Statement of Intent

Statement of Intent: