- I would like my magazine to subvert negative stereotypes, like women being weak (through the heath and fitness edition having a female on the front)
- To meet the brief of having two different social groups, I will be using different ethnicities and gender
- I will try to convey a fairly sophisticated, knowledgeable tone to attract the aspiration audience, however also sometimes using colloquial terms to create a conversational tone to provoke participatory culture within the audience, where I can direct audiences to the website.
- I want to reduce negativity bias that most retail magazines adhere to, so the magazine has a lighter feel, with more soft news, but some hard news stories to educate audiences.
- Typical retail magazine articles like celebrity news, “simple yet effective” (beauty) solutions, fashion trends in different places, money earning/saving, vegan diets, innovation (Elon Musk, Twitter, brain chips killing monkeys), along with social issues that appeal to middle market aspirational 16-25 year olds (health care, mental health, (higher) education pathways, economic security, race equality, environment)
- Less reliance on images alone to ensure magazine is visually pleasing
TravelMag:
Set in April
I would like to create a magazine surrounding travel, featuring photos of different locations, and provoking audience to engage through playing on the desire for escapism that the target aspirational audiences want from travel magazines.
The travel issue will include a mixture of rural, urban, and hybrid of locations, for the front cover I will use an image of model in front of the London eye, inspired by the Red cover, the other photos will be featured in articles as “must go or miss out”, a running theme I will have over the two issues
Red cover:
Articles:
“Benefits of” travel - mental, physical (and potentially) social heath improvements*
Travelling on a budget
How to not impulse buy souvenirs etc
“Must go or miss out” - London eye, other rural areas*
Post 18 pathways -Universities in London & Interview with apprentice
“Post lockdown healing” - top 10 places to travel*
Health & Fitness Mag
Set in March (international womens day)
This magazine will have a strong tone of self improvement and self motivation, attracting the aspirational audience.
Articles
Why inflation is so high and what this means for you
“Benefits of” - exercise*
“Must go or miss out” - lesser know cafes*
“Following trends?” - veganism*
“Post-lockdown healing” - smartphone addiction*
Buying plants- improved air quality, reduce psychological stress, improved sleep, help ease anxiety (“save life”)
Locations:
Cast:
Libby Mason-Leggett
-health and fitness cover
-benefits for exercise article (ft own experience)
Zara Ali
-health and fitness content
-vegan article
-(avocado toast) review
Charlie Beevers
-travel cover
-London eye
-take food pics (reviews)
Charlotte Colley
-health and fitness content
-successful women (international womens day)
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