Statement of Intent

Statement of Intent:

FINAL PRODUCT

Magazine front covers and contents pages:

Edition 1:

Edition 2:

Website Link:

AZURE

Lightbox triggers:

Home Page:

"We're on the way to 100% green"

AZURE+ Page:

 "+" symbol

Statement of Intent:

 

Colour Palette

 

To gain insight into the most attractive colours to my aspirational target audience of 16-25 year olds, I conducted an survey on the desired colour palettes.

FINAL: First draft

Website 

Website:

Second Drafts Cover

 

Contact sheets

 Charlotte

Eleni & Charlie

 

Kate

Reflection

 Production feedback/ notes:

• Sense of branding accomplished through colour and masthead
• Attractive to 16-25 middle market aspirational 
• Written text elements included
• Too social groups featured 

• Make contact sheet
• Ensure contents can fit 6 columns 
• Names as signature
• Health and fitness - grey instead of white (hard to read)
• Copy masthead layer over so they’re exact
• Heath and fitness - swap placement of Colley and Cramp cover line 

Priorities:

1. Shoot more footage (30 second audio visual interview)
2. Edit front cover image (remove person)
3. Contents page layout 

First Drafts Cover

I’m experimenting with the clone stamp tool, in removing one of my models to see how to would look with one cover model.

Health & Fitness Cover

Travel Covers

Planning: DLR Camera shots

I’ve placed Charlie in a lower angle to create a sense of superiority, however this has created shadows, concealing his face. 

Using the rule of thirds, Charlie was directed to be in the right third to allow a gap to form on the left, where I can place words to anchor meaning to the image 

Planning: Statement of Intent

Planning: flatplan

Health Mag:

• Mise en scene of gym
• Model mid-action of a deadlift

Travel Mag:

• Mise en scene of London eye
• Model stood in foreground with hands in pockets, typical powerful stance

Website:

• Sell line at top with title and links to social media accounts 
• Carousel of images with links to other pages
• Articles featured below accompanied by images that move when cursor hovers over
• Line and butterfly 🦋 separating the particular sections of website

R

• 
  

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Pitch: feedback

My feedback has reinforced my audience research by seeing positive comments toward my ideas