Tuesday, 15 March 2022

DAZED analysis

  • Describe themselves as “an independent British fashion, culture and arts magazine with a reputation for groundbreaking photography, fashion and editorial”
  • Target audience of 18-30, predominately female in the B-C2 class bracket. The audience is of a more cultured background and wealthy for the magazine covers fashion for leading designers not from not from the high street.
  • Subverts typical magazine conventions as there’s generally a lack of cover lines, giving the cover a minimalistic look
  • I like how Dazed incorporate different fonts on the cover, a unique take to make it more eye catching, and the main colour with only plain or not as bold colours (sometimes complementary) to complement it
  • I also like the use of the masthead to include what edition it is
Layout:
  • Cover model in centre of cover
  • Masthead at top
  • Inclusion of cover model’s name is featured, but inconstant in the placement and sizing
Typography:
  • Lack of cover lines on these cover, giving more attention to images used
  • Masthead is consistent with sizing and font, but alters colour 
  •  Cover line font alters with the edition
Use of language:
  • The lack of communication in cover lines may narrow the audience as the magazine can only attract the with the image
Use of images:
  • High quality editorial images 
  • Only one image on the cover 







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Statement of Intent

Statement of Intent: