Audience Profile

 My audience of 16-25 year old mass market audience that expects to be emotionally engaged. They are likely to have a competent understanding of popular culture, this would most likely be through online social media platforms such as Instagram, Snapchat, Twitter. Pop culture is media that has mass accessibility and appeal and refers to entertainment (film, music, television, and video games), sports, news (people/places), politics, fashion, technology, and slang. Magazines are likely to not be the first media product that this audience would choose for the content, but more so if they had an interest that the magazine covered (so I will include multiple interests in the cover lines), or if they recognise the cover star or are attracted to the front cover (colours, cover lines, puffs, colourful background). Interests by topic could include self improvement, news, fashion tips,  exclusive interviews (exclusivity) any form of how to make themselves “fit into society”, or that gives the impression that they must do something to belong. They would enjoy instant news, so the magazine would have to have an element of being “on trend” and up to date. They are also likely to have a high cultural competency as being active on social media would entail, but could be aiming to expand their knowledge. They are likely to like travelling, listening to music and different cultures, so there’s will be included either as puffs or on the contents page. 

   With the rise of participatory media, audiences in this demographic tend to aim on creating their own forms of media, opposed to only spectating. They like to educate themselves and form their own opinions instead of being told what to think. There has been an increase in audiences creating their own media, for example creating YouTube videos, the platform has been popular in bringing audiences to watch mainstream shows and celebrities that had gained their fame, then brought it onto YouTube, but more audiences are now creating their own channels and putting out content. Due to this, more magazines are encouraging participation from audiences, such as sending in questions they would like answered, or photos to be included in the next issue. 

   There has been studies demonstrating the worries that this age group have with job prospects and their competency for jobs in the future, I want to incorporate some opportunities adverts to broaden what the audience gain from the magazine.

• 25% of the total daily users are 16-24 year olds who use Facebook to check-in, at home, college, or work
• According to a YouTube demographic analysis, the main users of YouTube tend to be aged between 18-24, with 1-17 and 25-34 in close second
• Instagram has over 300 million users and a whopping 41% of these are aged 16-24 years old
• Twitter has an average user being around 23 and female, and is fantastic for targeting new customers and clients in an informal and friendly manner
• 44% of 16-25 year olds, particularly those who were in education, report that their learning of work skills had worsened as a result of the pandemic, this was suggested to be due to the lack of opportunities to pick up skills that would be needed in the workplace.