Tuesday, 8 March 2022

LOOK Analysis

  •  Target audience: women ages 16-34
  • “Glossy high street fashion and celebrity weekly magazine for young women. The magazine focuses on fashion, high street shopping advice, celebrity style and news, and real life stories”
  • I like how the cover model’s head is infront of the masthead partially as it can connote that the brand care about the model as a person instead of just as a commodity to sell their magazine, this care for the model is reinforced through the mention of their names (which would attract avid fans) and frequently included personal information or exclusive interviews with them  
Layout:
  • Strapline across the top, close to masthead
  • Masthead at top, sometimes with cover lines covering partially
  • Cover model in centre
  • Cover lines cover the model, making the magazine look more informal, but also cramped and messy, but are also at the sides
Typography:
  • Overload of colours - a main one, with multiple others
  • Cover lines have ‘highlight’ edits on certain words, with a different colour
  • Use of multiple sizes, fonts colours with cover lines
  • Colour of masthead is reoccurring throughout magazine, with complementary colours used alongside
Use of language:
  • Rhetorical Qs
  • “How to” guides
  • Critical language “faking it”
  • Informal tone
Use of images:
  • Cover model in centre, as main image
  • Smaller images of clothing items, in a “scrapbook” type of way
  • If there are interviews, there is an image of the interviewee 








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Statement of Intent

Statement of Intent: