- Target audience of 18-34 year old females
- “Cosmo readers are upmarket, they are early adapters of technology and have a passion for fashion and beauty”
- One cover star - including their name and an interview with them and positive comment connoting the star as inspirational “Lucy Hale started breaking rules a long time ago, you just weren’t paying attention” - also suggests that the star/magazine needs to be paid attention to or the audience will miss out
- Outfits of cover star match background (similar/same colour)
- Masthead matching the outfit and background (deeper colour/ white)
- Subverts typical conventions- female cover star isn’t portrayed in a voyeuristic manner, she is dressed up in a suit opposed to a dress
- Head of subject covers masthead - suggesting that the magazine cares about the person
- While they aren’t sexualised, the women in the covers are portrayed as doing trivial things.
- Cover lines rarely touch the cover star- sign of importance?
- Cover lines reflect the zeitgeist “have you got zoom face”
- The cover lines present a simple world “pursue what you love” - everyone wants to do this, yet it is unrealistic and potentially impossible for some, it is something said in films to inspire “and other secrets from the world’s happiest places”
Layout:
- Consistently features a cover model, in the centre of the cover, adorned by cover lines that is composed of multiple typography
- The masthead is at the top, behind the model
- The date/ edition is below the masthead, in the left or right
Typography:
- Typography of masthead is consistent in size, font, but in terms of colour can change with each edition
- Colour of masthead tends to be reoccurring within cover
- Cover lines consist of multiple colours, fonts and sizes, attracting the audience
Use of language:
- Extensive use of imperative verbs, to cause ‘action’ from audience - active engagement
- Rhetorical questions
- Positivity is pushed into audience
- Quotes from cover model
- Cover model’s name and usually an interview or insight to their life
- Less formal - “I”, “you”, use of brackets, ellipses
Use of images:
- Only one image - the cover model
- Looking confident, enjoying life
- Clothes accompany the masthead colour
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