Elle website analysis

• The brand name is in the top left, but isn’t visible as the main image block the black writing 
• First image is a women, looking into the distance, as an active model, with the caption of “March Hottest Fashion Drops”, encouraging the audience to view the rest of the website to ensure they aren’t missing out
• Use of analogous colours (blues and greens), with pop of white create a visually pleasing and calming display 

• Menu consists of main topics covered, all targeted to target audience of the 20-40 age group
• 40% of audience are single, so application of “love” attracts them
• “Is this the end of Olivia Rodrigo’s Sad Girl era?” As a rhetoric question, provokes thought for audience, causing them to mentally engage, the use of “the end” could be classed as negative, which attracts audiences due to the brain being more sensitive to negative news so there is a higher likelihood of the audience reading this article over one with a happier tone. 
• The advertisement featured of the website used my location to advertise specifically in my area, personalising the interaction, increasing the likelihood that it would be applicable.