Cosmopolitan website analysis

• Branding is reinforced with brand name at top
• Colours could be intertextual reference to represent the transgender flag (blue, pink, white)
• Followed by the main topics the content consists of, the use of a navigation bar allows ease of access
• Search bar promoted audiences to look for what they came for specifically 
• Main story is categorised under “must-read”, this could reflect the ideology   that Cosmopolitan want to educate their audience
• In the first screenshot of the page, there is an advert for Hotels.com - this brand is repeated throughout the website, with different images to seen less repetitive and easier on the eyes - there is an absence of other brands advertising on the page
• The pop up at the bottom promotes audiences participation and repeated  consumerism