Pitch: articles/locations/cast

 

• I would like my magazine to subvert negative stereotypes, like women being weak (through the heath and fitness edition having a female on the front)
• To meet the brief of having two different social groups, I will be using different ethnicities and gender
• I will try to convey a fairly sophisticated, knowledgeable tone to attract the aspiration audience, however also sometimes using colloquial terms to create a conversational tone to provoke participatory culture within the audience, where I can direct audiences to the website. 
• I want to reduce negativity bias that most retail magazines adhere to, so the magazine has a lighter feel, with more soft news, but some hard news stories to educate audiences. 
• Typical retail magazine articles like celebrity news, “simple yet effective” (beauty) solutions, fashion trends in different places, money earning/saving, vegan diets, innovation (Elon Musk, Twitter, brain chips killing monkeys), along with social issues that appeal to middle market aspirational 16-25 year olds (health care, mental health, (higher) education pathways, economic security, race equality, environment)
• Less reliance on images alone to ensure magazine is visually pleasing 

TravelMag:

Set in April 

I would like to create a magazine surrounding travel, featuring photos of different locations, and provoking audience to engage through playing on the desire for escapism that the target aspirational audiences want from travel magazines. 

The travel issue will include a mixture of rural, urban, and hybrid of locations, for the front cover I will use an image of model in front of the London eye, inspired by the Red cover, the other photos will be featured in articles as “must go or miss out”, a running theme I will have over the two issues

Red cover:

Articles:

“Benefits of” travel - mental, physical (and potentially) social heath improvements*

Travelling on a budget

How to not impulse buy souvenirs etc

“Must go or miss out” - London eye, other rural areas*

Post 18 pathways -Universities in London & Interview with apprentice

“Following trends?” - upcoming fashion trends (reflected on cover)*

“Post lockdown healing” - top 10 places to travel*

Health & Fitness Mag

Set in March (international womens day)

This magazine will have a strong tone of self improvement and self motivation, attracting the aspirational audience. 

Articles

Why inflation is so high and what this means for you

“Benefits of” - exercise*

“Must go or miss out” - lesser know cafes*

“Following trends?” - veganism*

“Post-lockdown healing” - smartphone addiction*

Buying plants- improved air quality, reduce psychological stress, improved sleep, help ease anxiety (“save life”)

Locations:

Cast:

Libby Mason-Leggett

-health and fitness cover

-benefits for exercise article (ft own experience)

Zara Ali

-health and fitness content

-vegan article

-(avocado toast) review

Charlie Beevers

-travel cover

-London eye

-take food pics (reviews)

Charlotte Colley

-health and fitness content

-successful women (international womens day)

Elle website analysis

• The brand name is in the top left, but isn’t visible as the main image block the black writing 
• First image is a women, looking into the distance, as an active model, with the caption of “March Hottest Fashion Drops”, encouraging the audience to view the rest of the website to ensure they aren’t missing out
• Use of analogous colours (blues and greens), with pop of white create a visually pleasing and calming display 

• Menu consists of main topics covered, all targeted to target audience of the 20-40 age group
• 40% of audience are single, so application of “love” attracts them
• “Is this the end of Olivia Rodrigo’s Sad Girl era?” As a rhetoric question, provokes thought for audience, causing them to mentally engage, the use of “the end” could be classed as negative, which attracts audiences due to the brain being more sensitive to negative news so there is a higher likelihood of the audience reading this article over one with a happier tone. 
• The advertisement featured of the website used my location to advertise specifically in my area, personalising the interaction, increasing the likelihood that it would be applicable. 

 

 

Cosmopolitan website analysis

• Branding is reinforced with brand name at top
• Colours could be intertextual reference to represent the transgender flag (blue, pink, white)
• Followed by the main topics the content consists of, the use of a navigation bar allows ease of access
• Search bar promoted audiences to look for what they came for specifically 
• Main story is categorised under “must-read”, this could reflect the ideology   that Cosmopolitan want to educate their audience
• In the first screenshot of the page, there is an advert for Hotels.com - this brand is repeated throughout the website, with different images to seen less repetitive and easier on the eyes - there is an absence of other brands advertising on the page
• The pop up at the bottom promotes audiences participation and repeated  consumerism